Santika Hotel

How do you sell Indonesia? In the tourist business, a tagline to brand a country as a destination can make or break a campaign. Two words in tourism branding can do or undo you. Malaysia’s “Truly Asia” and India’s “Incredible India” splash in countless ads in multinational print media and television.

[YOGYAKARTA] Welcoming the age or the 20 th Anniversary Hotel Santika Premiere Yogyakarta held a promo-paced 20. Special gift was won once broke two achievements of the Indonesian Record Museum (MURI) for two specific categories.
Two categories of record that the employees of hotels and tourist buses wearing puppet people with the greatest number of variations and up to 206 people.

The second category of the first hotel that is able to provide 4-star hotel room prices cheapest, which is 20 cents (Indonesian currency on the Dutch colonial era) per room.

Prices cheapest room was opened at 12:00 to 14:00 pm and guests are required to bring money ancient Dutch currency 20 cents in the 1950s to get a deluxe room for one night. Even as many as 20 hotel rooms are purchased in record-breaking run out of this MURI. To get guests must be willing to queue too long in the hotel lobby.

General Manager of Hotel Santika Premiere Jogja, Handono S. Putro said that the celebration of the 20th anniversary was the theme of Semar Wake rating. Semar is the god who descended from the sky, transformed into ordinary people who aim to build the country.

 "Hotel Santika we interpret as Semar the past 20 years it still can continue to protect, support, and become a sector leader in the field of hospitality services and tourism in Yogyakarta," he said after the procession from the hotel to the North Square on foot, followed by all Costumed employees of various puppet characters, in Yogyakarta, recently.

Selection of puppets as a theme, because the rich puppet characters in a good philosophy, which is expected to develop maturity and maturation of the management at Hotel Santika Premiere.

Handono explain enter this 20th year, it also set a fixed target run vision as a choice of four-star hotel in Yogyakarta and remains the market leader in the same class.

"Target the average occupancy per year, we also improve. If last year only 82% occupancy, we would expect in this new year can be increased up to 84% of the 148 rooms we have, "he said.

To achieve these targets it will perform a variety of improvements such as maximizing the service. For that in April will be carried out such physical renovation renovation restaurant, terrace, lobby, and add more places to eat. When the tissue around the Hotel Santika Indonesia reached 34 hotels and will grow 13 new Santika hotel built in various parts of Indonesia, until 2012 is expected to operate 62 hotels and immediately following the expansion into the Asian region.

Likewise, Public Relation Officer of Hotel Santika Premiere Yogyakarta, Fera Leonindya asserted anniversary celebrations actually made a series of activities other than thanksgiving and prayer along with all employees, as well as planting 2020 trees in protected forest Plawangan previously damaged due to eruption of Merapi.

The climax, he continued, on March 20, yesterday held a full day series of events like the parade puppet hotel employees wear clothing from the hotel to the North Square, at the same time as many as 2020 to share a bowl of chicken porridge for free. [H-15]

[JAKARTA] Santika Hotel Group is ready to increase the hotel property doubled in 2012. Santika currently has 34 hotels spread all over Indonesia, both stars of two, three or four.

Corporate Director of Sales and Marketing Santika Indonesia Hotels & Resorts, Guido Andriano, said that in 2011 plans to open 48 hotels, while in 2012 will grow to 60 hotels.
"Even in the near future, soon opened the hotel Santika 35th. That's two-star hotel named Amaris Senen, Central Jakarta and February have been opened yesterday that the 34th Amaris Mangga Besar. Then immediately following the Amaris Bogor, Tangerang City, Karet, Tendean, Thamrin City, Casablanca, Bekasi and Embong Malang, "he said during a media gathering, in Jakarta, Thursday (7 / 4) night.

Amaris itself is a smart hotel has a concept of "Bed and Breakfast" by providing a comfortable bed, and quality which is called "Amaris Dream".

Latest news, Santika Indonesia soon awaken "sleeping tiger" which was in operation for 10 years, namely Ambarukmo Palace Hotel (APH) in Yogyakarta. The building is a heritage building built in 1965 and has been dormant for ten years.

Guido said that although the hotel is under management Santika Indonesia Hotels and Resorts, its name remained as The Ambarukmo Palace. Even the building structure would be maintained, for cultural values ​​typical palace, still exist and not just disappear.

"That's because, we always maintain the values ​​of the noble tradition of pride that became the pride of the nation, by maintaining the image of hospitality. The target will be opened in July 2011. Maybe this will be the Hotel Santika that could be considered towards the five-star or 4 star plus, "he said.

Meanwhile, for four and three star hotels, Santika will also open in the area of ​​Medan, Surabaya Jemursari, TMII, Tasikmalaya, Palu, Nusa Dua Bali and Bengkulu. No half-hearted, genuine products Indonesian national hotel famous for its motto "Hospitaly from the Heart", also will open a hotel in Singapore.

Also Santika also developing their brands are unique boutique villa with a concept known as "The Royal Collection." It consists of The Samaya and The Kayana and locally famous for an exotic touch. [H-15]

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Santika Hotel Review: Hotel Santika specificity Jogja Highlight: "Stepping on a business trip for 20 years, the Hotel Santika Premiere Jogja continue to clean up. As the hotel is located in the area of ​​Yo..."

Stepping on a business trip for 20 years, the Hotel Santika Premiere Jogja continue to clean up. As the hotel is located in the area of ​​Yogyakarta, Hotel Santika Premiere Jogja remain committed to delivering Yogyakarta nuance in various ways, ranging from facilities, to the services provided.

GM Hotel Santika Premiere Jogja Handono S. Putro said, the Hotel Santika want to have a role in nguri - Jogja uri traditional arts. Not just the strains of gamelan music, every afternoon (at 17:00 to 19:00 pm), guests who come will be treated to performances from the group campursari. "That is Hotel Santika Premiere Jogja efforts to strengthen the positioning in the midst of intense competition Santika hotel business," he said.

Management of Hotel Santika Premiere hope, when tourists or business people coming to Yogyakarta, their image directly fixed on the Hotel Santika Premiere Jogja. "Strength is what makes Hotel Santika Premiere Jogja hotel to be different with others, both group and competitors. The power to highlight the uniqueness of the area where the hotel stands a main characteristic, "he said.

Last year, hotel occupancy - average 80 percent. "The more beautiful hotels in the year 2011 we hope to continue to increase the percentage of hotel occupancy this year despite difficult business hotel separated from the influence of the global crisis," he explained.

Target Management Hotel Santika Premiere Jogja, will continue to clean up, including by presenting a different nuance. When finished renovating all rooms, lobby areas, meeting rooms and the addition of a new meeting room with the concept of "private meeting rooms", this year will renovate the Hotel Santika Pandan Sari Restaurant with a better concept, modern, dynamic and comfortable and safe.
"To add a diverse menu of food and beverages, this year the Hotel Santika Premiere Jogja also presented the Indian Coffee & Tea Corner who have lots of menu options, not forgetting the menu breakthrough - the best menu of chef reliable Hotel Santika Premiere Jogja," he concluded. (Iwa / srv)