Santika Hotel Aggressive to Add the Hotel Network

PT Grahawita Santika hotel network was added. Santika hotel aimed at the number could reach 60 units by the end of 2012.

If at the end of 2009, Santika already operates 17 hotels, that number has now grown to 22 hotels. "Until the end of this year there will be 31 hotels, and hotels will increase by 15 each year in 2011 and 2012," said marketing director Donny Hotel Santika Indonesia Tisnantoro, Tuesday (25 / 5).

Santika yourself with some brand like Amaris, will focus on the development of two-star hotels, three and four. Despite playing nearly the same segment with Accor, Donny admitted his side was not worried about competition.

"The market is still pretty good. Until now, our average occupancy just high enough, be in the range of 74%," added Donny.

Senior Associate Director of Knight Frank property research institute Indonesia Fakky Ismail Hidayat believes despite competing in the same market segment, the hotel market will not oversupply the hotel as long as each can shoot a competitive location.

"If the same location, competition could be too stringent, but the hotel manager before adding the network would have to study which areas that are still worthy of intake," said Fakky.